We incubate, test and invest in new business ideas.

CELabs develops new business concepts, explores promising markets, and weighs potential acquisitions.

See the portfolio → Learn more →
01 — THE THREE LENSES

A business lives where all three overlap.

Desirability
Do people want it?
Feasibility
Can we build it?
Viability
Should we build it?
02 — AN EXAMPLE PATH

We put ideas through their paces.

01
Strategy
Pick the problem worth solving.
02
Research
Learn what people actually need.
03
Prototype
Build a quick version to show.
04
User testTest
Put it in front of real users.
05
Market
Speak to the right segments.
06
Ideate
Turn what we learned into new ideas.
03 — PORTFOLIO

Our latest projects.

TOOLS VIEW ↗
Prompt Drop
TOOLS
Prompts, built together.
TOOLS VIEW ↗
Arc
TOOLSFIGMA PLUGIN
Turn plain-text prompts into an editable journey map in Figma.
TOOLS VIEW ↗
Atlas
TOOLSSLACK PLUGIN
A design and brand reference bot for Slack.
WELLNESS VIEW ↗
Lantern
WELLNESS
An insights layer connecting sleep patterns to addiction behavior.
WELLNESS VIEW →
Sleepvale
WELLNESS
Log your rest, grow your medieval village. Better sleep as a game.
WELLNESS VIEW ↗
Drift
WELLNESS
A moment to relax — beautiful scenes and gentle sounds.
TOOLS
G
GetSpark
TOOLS
A simple way to start your day and finish what matters.
WELLNESS VIEW ↗
Nota
WELLNESS
A place to put your to-dos, then let them go.
LIFESTYLE VIEW ↗
SurfTap
LIFESTYLEAPPLE WATCH
Real-time surf checks on Apple Watch, powered by StormGlass.io.
FAMILY VIEW ↗
Credo
FAMILY
Build your kids' faith with music they'll enjoy.
FAMILY VIEW →
Family First
FAMILY
Putting family time back at the center of the week.
WELLNESS
P
PuzzleFi
WELLNESS
Quick puzzles for a calm break for your mind.
FAMILY VIEW →
Bright Talks
FAMILY
Helping parents start the conversation before the world does.
WELLNESS VIEW →
Buoy
WELLNESS
Support and accountability to help you reach your goal.
LIFESTYLE VIEW ↗
Moby
LIFESTYLE
Treat someone to a coffee.
LIFESTYLE VIEW ↗
Fabled
LIFESTYLE
A literary journal of flash fiction.
LIFESTYLE
I
Instead
LIFESTYLE
A gentle redirect from sites you would rather avoid to something better.

Bright Talks

Helping parents start the conversation before the world does.

Parent and child talking in a tent A parent and child talking on a bed Students in a classroom A child learning on a tablet A family walking together A teen at a desk

We’re excited about what’s ahead for Bright Talks—helping parents find the words for important conversations and giving families more opportunities to listen, understand, and connect.

Visit Bright Talks ↗
04 — THE TEST BOARD

Results in the lab.

RUNNING
AI-driven data analysis.

Data helps us evaluate opportunities and guide investment.

We pair the resources and reach of an established company with the speed and agility of a startup.”

THE CELABS TEAM
05 — BRING US SOMETHING
Have a concept, market or company we should weigh? ↗