Ideas That Change Habits.
We’re building and testing experimental digital tools to help people live healthier, more focused lives — starting with the hardest habits to break.
We’re building and testing experimental digital tools to help people live healthier, more focused lives — starting with the hardest habits to break.
We Build, Test, and Learn.
Our lab exists to explore digital wellness and behavior change. We experiment with tools that help people live with more clarity, discipline, and freedom — whether that’s overcoming unhealthy habits, setting better boundaries, or finding focus in a distracting world.
We test bold ideas and iterate quickly, guided by research, empathy, and real human needs.
A Small Team with a Big Appetite for Change!
